‘We Know Our Consumers Better Than Anyone Else’, Says Bisleri’s Jayanti Chauhan On Limonata’s In-house Creative Play – BW Marketing World
With the release of the latest Limonata campaign, Jayanti Khan Chauhan, Vice Chairperson, Bisleri International, talks to BW Marketing World about the film being inspired by a personal memory, the company's marketing playbook built around in-house creativity and a stronger connect with youth culture Bisleri International has never been a brand to do things quietly. The company that essentially owns…
Key Insights
- This topic is currently trending
- Experts are closely monitoring developments
- It may impact future decisions
