The Changing Economics Of IPL Advertising in 2026 – BW Marketing World
Somewhere between the stadium lights and the ad break negotiations, the advertiser relationship with the tournament has shifted, writes Chandan Sharma For years, IPL was not just a tournament, it was a festive season for both people and advertisers, being on IPL was enough. You booked your spot, paid the premium, and the brand team felt good about it. There…
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