Why India Needs A Cultural Shift To Become A Sporting Superpower
India's ambition to become a sporting superpower is being undermined by a culture that disproportionately favours cricket, neglecting athletes in other sports and hindering the development of a comprehensive sporting ecosystem. Photograph: Kind Courtesy Khelo India/XKey PointsIndian sports culture disproportionately favours cricket, leaving athletes in other disciplines struggling for recognition and financial security.Despite government initiatives, a lack of grassroots support…
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