Why Anime Merch Spending Is Exploding as India Goes Mainstream
New Delhi [India], June 8: Not long ago, owning an anime figurine or a Naruto hoodie in India marked you as part of a small, slightly misunderstood subculture. Today, that same hoodie is streetwear, and the figurine sits on a shelf as a statement of identity. Two trends are driving this shift at once: a global explosion in anime merchandise…
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