Vietnamese travelers prioritize personalized, premium experiences over discounts: report
A report shows that Vietnamese travelers are increasingly prioritizing personalized and premium experiences over traditional discounts and promotional offers, prompting hotels to revamp loyalty programs that have long relied on price incentives. According to Marriott's 2026 Loyalty Trends Report, 96 percent of Vietnamese respondents are enrolled in at least one loyalty program, the highest participation rate among the eight Asia-Pacific…
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