The Finfluencer Illusion: Why Reach Doesn’t Equal Trust
Their audiences already know it, many don't respect their opinion, and brokers are still paying premium rates to reach them – and wondering why retention keeps collapsing. Deals with financial influencers, commonly known as finfluencers, have become a common marketing practice in the industry. But how much value do those affiliate or direct deals with these social media personalities bring…
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