Swatch x Audemars Piguet launch chaos sparks backlash as Suhel Seth slams ‘worst marketing’
Swatch x Audemars Piguet Royal Pop India launch turns chaotic, events cancelled in Mumbai and Delhi, Suhel Seth slams hype driven luxury marketing. The much-hyped Swatch x Audemars Piguet "Royal Pop" collaboration descended into chaos in India, with massive crowds forcing the cancellation of launch events in Mumbai and Delhi, triggering sharp criticism from author, speaker and marketing veteran Suhel…
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