Rs 199 for a diet coke: How Q-commerce is capitalizing on India’s canned drink deficit
New Delhi: Imported cans of Diet Coke, Coke Zero, 7 Up Zero Sugar and other aerated drinks have flooded quick commerce platforms, selling at almost five times the price of their local variants, amid an ongoing shortage of canned beverages. Blinkit, for example, is selling imported 330 ml Diet Coke cans at Rs 199 apiece, while locally manufactured versions are…
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