New spending powerhouse Gen Alpha pushes brands to rethink Asia market strategy
Gen Alpha-linked household spending in Asia reached $9t in 2025. Gen Alpha is becoming a major force in household consumption across Asia, influencing family spending decisions even as parents remain the primary budget holders, according to Euromonitor's Decoding Gen Alpha as Asia's Next Growth Engine report. Gen Alpha-linked household spending in Asia reached $9t in 2025 and is projected to…
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