Gen Z consumers swap bar tabs for gym memberships
At 7 p.m. on a Friday in London, the lobby of Third Space in Soho looks more like a members' club than a gym. There's a humming smoothie bar, 20- and 30-somethings in color-coordinated workout sets and a steady stream of arrivals heading to reformer Pilates classes. A decade ago, this crowd might have been outside the pub, drinking anything…
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