From HUL to Dabur, FMCG giants cut quarterly AdEx as geopolitical uncertainty weighs
Hindustan Unilever, Dabur India, Godrej Consumer Products and Marico reported either sequential declines or moderated growth in advertising and promotional expenditure during the fourth quarter of FY26. (Image credits: Unsplash) India's leading fast-moving consumer goods companies pared advertising and promotional spending during the January-March quarter as rising input costs and geopolitical uncertainty in West Asia prompted a more cautious approach…
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