First-time buyers, entry cars: The missing links in India’s auto boom
The jump in overall auto sales is strong enough to drive decent profits for automakers, but weak spots remain.
It was some nine years ago. Axwell, one of the world's top DJs from Swedish House Mafia fame, landed in India to perform. Surprisingly, the venue wasn't Goa's open-air Sunburn Festival that features top international DJs. It was Delhi's Indira Gandhi Indoor Stadium. And the occasion was not a music festival, but the launch of Maruti Suzuki's near-entry level car Ignis, aimed at wooing first-time buyers and young millennials alike. Launching
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