Exclusive: ‘A planner would be the first person to thank AI for coming into his life’ Q&A with Aman Lakhani
Continue reading this story with Financial Express premium subscription In this interview, Amin Lakhani, president, client solutions, WPP Media South Asia, tells Kartikay Kashyap how brands can compete in this new environment. Edited excerpts: How has the role of the media planner evolved now that AI has invaded almost every aspect of media buying? With the evolution of technology and…
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