‘Contemporising, not changing’: How Parle is translating unplanned meme magic into Gen Z Q-Com cart
When a geopolitical meme explodes online, most legacy corporate giants spend weeks in committee rooms deciding how to react. For Parle Products, the response had to be instant. The viral incident in Rome — where Prime Minister Narendra Modi gifted a packet of Parle Melody to Italian PM Giorgia Meloni — sent shockwaves through digital channels, causing immediate stock-outs on…
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