Can India’s FMCG Giants Capitalise on Gen-Z Riot in the Global Consumer Economy?
This has consequences for the consumer economy. As 377mn Gen Zs already command over 43% of India's consumption spends, it means that fast-moving consumer goods (FMCG) giants of yore can't rest easy. Many 'insurgent' brands are knocking at their doors. These D2C upstarts have fresh and quirky takes on everything from millets and makhana to soaps and shaving gels. These…
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