Booming protein powder market opens doors for food manufacturers
The protein craze sweeping the world is transforming Australia's food industry, unlocking lucrative new opportunities for local food manufacturers. What started as a niche market for bodybuilders has burst out of the gym and into mainstream households. Today, supermarkets stock an astonishing range of protein-enhanced products, including yoghurt, pasta, bread, cereals, snacks, and even protein-infused water. How protein became big…
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