Is Your Smart TV Secretly Watching You? Truth Behind This Tracking Feature

Highlighting the major concerns around ACR, Prabhu Ram, VP-Industry Research Group at CyberMedia Research, told TOI, "For the overwhelming majority of consumers, ACR runs with minimal awareness. It is often enabled by default and continuously samples screen content to build a detailed behavioural profile. This data can be combined with other identifiers and shared with third parties." In the US,…

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