RateGain Travel Technologies, a global provider of AI-powered SaaS solutions for the travel and hospitality sector, has announced a strategic partnership with Easebuzz, a leading digital payments platform in India. This collaboration positions Easebuzz as a Gold Partner for RG Pay, RateGain’s payment solution, aimed at enhancing payment capabilities in the Indian market.
The integration of Easebuzz’s payment gateway and local acquiring capabilities with RG Pay is set to benefit travel and hospitality brands by enabling them to offer popular domestic payment methods such as UPI, cards, net banking, and wallets. This initiative is expected to improve payment acceptance, reduce friction at checkout, and drive higher booking completion rates.
India is rapidly emerging as a significant travel market globally, with payment behaviours increasingly shaped by real-time systems like UPI and a strong preference for local payment options. The partnership between RateGain and Easebuzz aims to align travel brands’ checkout experiences with these evolving preferences, enhancing reliability and performance for domestic transactions.
Amit Kumar, CTO & Director of Easebuzz, highlighted the company’s focus on providing verticalized payment solutions, with travel being a key segment. He noted that the partnership with RateGain allows Easebuzz to extend its capabilities to global travel brands seeking to serve Indian consumers more effectively. “Together, we aim to deliver seamless, reliable, and locally optimised payment experiences,” Kumar stated.
Parijat Tiwari, Executive Vice President & General Manager, Distribution at RateGain, emphasised the importance of the partnership in capturing demand in the high-growth Indian market. “Through our partnership with Easebuzz, we are strengthening our ability to help travel brands capture this demand with more relevant and high-performing checkout experiences,” Tiwari said.
RG Pay is designed to enhance checkout performance for travel and hospitality companies by integrating localised payment capabilities and affordability options into a unified layer. By partnering with leading payment providers, RG Pay helps brands adapt to market-specific payment behaviours while maintaining a consistent and scalable checkout experience.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).
