LE SSERAFIM Releases ‘BOOMPALA’ Version With Punjabi Singer Guru Randhawa
Why Now: HYBE's India Strategy The Guru Randhawa collaboration arrives nine months after HYBE, the parent label group behind BTS, SEVENTEEN, TXT, LE SSERAFIM, and KATSEYE, officially inaugurated HYBE India Entertainment Private Limited in Mumbai in September 2025, marking the company's fifth major international hub following Japan, the US, Latin America, and China. The expansion was explicit about its intentions.…
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