Bhaderwah Lavender Festival Marks Purple Revolution and Rural Startup Growth in Jammu and Kashmir
The 4th Bhaderwah Lavender Festival in Doda district spotlights the purple revolution and the area's shift towards lavender cultivation and aroma-based entrepreneurship. Union Minister Jitendra Singh cited science-led development and Startup India as key drivers. Organised by CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM), the event promotes the theme "lavender goes global". The two-day lavender festival began on Saturday in the…
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