Ads to algos: Are IG, Snapchat and YT becoming new digital shopping malls?
The shopping journey is changing. What once began with a search now often starts with a scroll. (Image: AI generated) Not long ago, product discovery largely began with search engines, ecommerce platforms, television advertisements or banner ads. Today, it increasingly starts with a scroll. A creator demonstrating a skincare product, a short video reviewing a smartphone, or an influencer unboxing…
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