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Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segment

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Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segment

New Delhi, Jun 2 (PTI) Beverages major PepsiCo on Tuesday announced the launch of its premium energy drinks brand 'Adrenaline Rush' in the Indian market, strengthening its presence in the category, which has seen strong growth in recent years. Pepsico, a leading player in the energy drinks with its brand Sting, now enters the mass-premium segment with 'Adrenaline Rush', creating…

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