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90% firms increased AI spending but only 12% can prove revenue impact: Comviva survey

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90% firms increased AI spending but only 12% can prove revenue impact: Comviva survey

New Delhi [India], June 2 (ANI): Despite a sharp rise in artificial intelligence (AI) spending by companies, only a small fraction is able to demonstrate a measurable impact on revenue, according to Comviva's Global CMO Survey Report 2026. The report, titled "The AI Efficiency Divide: Measuring AI's Real Value Beyond the Hype", found that 90 per cent of organisations increased…

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