Social marketing to promote sustainable tourist behavior: What do we know, how do we know, and where should we be heading? – International Review on Public and Nonprofit Marketing
No datasets were generated or analysed during the current study. * Abrams, K. M., Leong, K., Melena, S., & Teel, T. (2020). Encouraging Safe Wildlife Viewing in National Parks: Effects of a Communication Campaign on Visitors' Behavior. Environmental Communication, 14(2), 255-270. https://doi.org/10.1080/17524032.2019.1649291 Article Google Scholar * Abrams, K. M., Molder, A. L., Nankey, P., & Leong, K. (2023). Encouraging respectful…
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