Media sector holds headcount steady amid West Asia uncertainty, focuses on ROI hiring
Gig hiring in the advertising and media sector accounted for nearly 6% of overall gig opportunities in FY26 India's media and advertising industry is witnessing a sharp shift toward selective and skill-specific hiring as geopolitical tensions in West Asia and broader macroeconomic uncertainty weigh on business sentiment. Industry experts and staffing firms said companies are continuing to hire but largely…
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