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India’s TV industry faces deeper pressure as viewers, advertisers move online

By: Kahani News Desk

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India’s TV industry faces deeper pressure as viewers, advertisers move online

India's TV broadcast industry faced significant structural pressure in FY26 due to declining advertising demand and a shrinking pay-TV subscriber base. Viewers and advertisers are increasingly shifting to digital platforms, impacting even major sporting events' ability to retain subscribers. Broadcasters reported weaker ad revenues, particularly from FMCG companies, as budgets moved to performance-led digital channels.

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