Good As Gold: Why India Needs Clear Rules For Digital Gold – BW Businessworld
Younger consumers are increasingly moving away from traditional jewellery-only purchases toward digital platforms where gold can be bought instantly through mobile apps using UPI. A person can now buy gold worth Rs 10 or Rs 50 within seconds without visiting a jewellery shop, arranging storage or worrying about purity verification. The gold remains stored securely in insured vaults and can…
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