Google says it blocked or removed 483.7 million ads and suspended 1.7 million advertisers in India in 2025, as AI-powered systems helped stop most policy-violating ads before they reached users
Google blocked or removed 483.7 million advertisements in India in 2025 and suspended 1.7 million advertiser accounts, as the company stepped up enforcement against policy violations using artificial intelligence, it said on Thursday.
Globally, Google blocked or removed more than 8.3 billion advertisements last year and suspended 24.9 million advertiser accounts, according to its report. The company said over 99 per cent of the ads taken down worldwide were stopped before they were ever shown to users.
Google attributed the gains to the deeper integration of its Gemini artificial intelligence models, which it said have significantly improved its ability to identify and halt malicious activity in real time, even as scammers increasingly use generative AI to create deceptive ads at scale.
“Our safety teams work around the clock to stop bad actors that use increasingly sophisticated, malicious ads,” Keerat Sharma, vice president and general manager for Ads Privacy and Safety at Google, said in a blog post. He said the company’s models analyse hundreds of billions of signals, including account age, behavioural cues and campaign patterns, to detect threats before they reach users.
“Unlike earlier keyword-based systems, our latest models better understand intent, helping us spot malicious content and preemptively block it, even when it’s designed to evade detection,” Sharma said.
In India, the top five policy violations that led to ad removals were related to trademarks, financial services, copyright, personalisation violations and abuse of the advertising network, the company said.
Google added that AI also helped it process user complaints more efficiently in India, enabling action on four times as many user reports in 2025 compared with the previous year.
